There are a lot of people out there who are in the professional world, but have no idea about how to act when it comes to treating their employees and clients. There are so many different resources out there, but in the end, most of these people just assume that everyone loves them and that there is no reason for them to act any different. The truth is that these professionals may not realize it, but they are actually losing customers at a very rapid rate. There is simply no excuse to be uneducated about how customers should be handled.
Customers should feel like a member of your extended family. This is always true and is more apparent for those who are dealing with clients directly than over the phone. Either way, a company should always be pleasant to their clients and make them feel like they are valued customers. This makes them want to come back more and more and will have them continuing their business relationship with the company in question. Also, a representative of a company should act appropriately according to the business being conducted. Being professional is one of the most important aspects of conducting business.